GANDIA BLASCO
LOCATION: Valencia | Spain
YEAR: 2017
This project born from a collaboration with Fran Silvestre Arquitectos, with the final aim to elaborate a hypothetical publicity campaign for the Blau collection by Gandia Blasco.
The Blau collection seeks to develop the tradition of outdoor furniture, linking with the Mediterranean architecture and way of inhabiting. An innovative tradition made with a construction system stem based on the assembly of extruded aluminum sections.
Blau is a family of objects that have an additional quality that is difficult to specify, which refers to the value of the pieces as objects, with the value of them being contemplated.
This collection has as main value the transparency and lightness, aspects that we tried to exalt in photo shooting, and at the same time, we try to transmit the idea of the adaptability of this furniture in everyday life situations.
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